Thursday, December 17, 2009

Personal Branding for Broker - Studio Grand Marche - Part 2

How to Apply What Do Big Brands

There are many indications that real estate professionals, marketing big brands, study, particularly when market leadership will be donated to your search. Personal Branding for brokers not only have a new dress or new look. Branding person is about positioning yourself to win BIG too!

First, it is important to think big, because that's what the leaders. They know what is at stake, the lion's share of the business. You must think big to beGet out-I do not think, to spend your competition. Secondly, you must not only think globally, locally, when you compete in today's market. Here are some examples of how great brand strategy in order to be able to apply their marketing practices, personal

1. KFC - now damage the health of customers aware of the possibility of grilled chicken. Send your Farm is 7 day a healthy menu for a family of four, including recipes. You can also shops where the ingredients are listed.

2.Toms Shoes - shoes give them away to the needy. You can use part of their commission of a client or looking for someone who needs to donate to a private school and sponsors.

3. Heineken, prevent) DUI (driving under the influence. Promoting employment. Pick-up donated clothing for single mothers returning to the workforce, living in their farmhouse.

4. Range Rover, built along the luxury cars. Range Rover, he says, "a well-made product is" luxuryLuxury. "How about all of your marketing materials and sales not only see clearly apparent, however, because they are congruent and cohesion, how about the design of the website, so it is very user-friendly? A new design and the site, which was built recently is a luxury for you and your customers.

Study of all major brands, the design of your personal brand building. Think big. Think Global. And win big!

Tom Yum

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