significant increase brand awareness for Dos Equis beer as a result of a campaign, a 14-city tour of vaudeville freak show troupe as included. The staging of travel, called "the most interesting show in the world", had electric rip saw juggling, sword swallowing, a roaring mower head balancing act, a contortionist and feathered fan dancer, to name a few. "We wanted to consumers in a way in which she said involved not previously been achieved," a spokeswoman for Heineken. ...
http://www.youtube.com/watch?v=Gm4j6o6h8sw&hl=en
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