Do Canadians Drink Too Much of the Same Beer?

There are hundreds of different beers in Canada. But somehow I keep hearing the same and always ordered beer at the local bars.

A simple top 5 would look like:

1. Alexander Keith's
2. Labatt Blue
3. Molson Canadian
4. Sleeman Etc.
5. Moosehead

An honorable mention would go Heineken, Budweiser and Carling. But we know really know what's going on in Canada'sHard to believe beer industry? We seem, it is still the same old blue vs. red battle held between Labatt and Molson. But an interesting publication is to Euromonitor:

With the acquisition of Sleeman in 2006, is Canada's beer-making firmly in the hands of foreign multinationals. By the end of 2006, almost 90% of beer sales was by foreign producers. This has led to a significant decline in the made-in-Canada products in the mass market, and a stronger emphasis onForeign, world-spanning brands such as Stella Artois, Heineken, Budweiser, Brahma and Coors Light. Canadians seem unconcerned about the decline of the thoroughly domestic brewing industry and have even urged U.S. brews Budweiser and Coors Light to the top of the sales charts table. Perhaps as a reaction to this and due to beneficial legislation, made-in-Canada-beer sales have risen in the premium segment, and although the sales are limited, consumers are increasingly coming to appreciateBeers and local ales.

Made in this respect, the Canadian beer purchaser buys a lot of beer (8.4 billion worth in 2005) but mainly by foreign breweries. Sleeman alone has a nearly 90% market share in Ontario through the LCBO province. They say that the clear bottles allow the sun through. It is obvious, beer drinkers love their beer, and get used to their favorites, but it is also true that variety is the spice of life.

When wasShe was the last time an ice Beer? Salivation no? Did you know that Budweiser is a bit of rice? Maybe we should give a little helping hand to our local economy by purchasing a little bit more knowledge about the origin and diversity of beers available. Know your beers. Try local breweries, or make your own brew!

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