Showing posts with label Equis'. Show all posts
Showing posts with label Equis'. Show all posts

Sunday, October 4, 2009

Dos Equis' Traveling Freak Show

significant increase brand awareness for Dos Equis beer as a result of a campaign, a 14-city tour of vaudeville freak show troupe as included. The staging of travel, called "the most interesting show in the world", had electric rip saw juggling, sword swallowing, a roaring mower head balancing act, a contortionist and feathered fan dancer, to name a few. "We wanted to consumers in a way in which she said involved not previously been achieved," a spokeswoman for Heineken. ...



http://www.youtube.com/watch?v=Gm4j6o6h8sw&hl=en

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