Beer Profits Drop - may be the packaging?

I have the exercise of the beer industry for a while, 'and I wonder why just do not "get it" in their marketing efforts. We can not continue to package products that are intended for older people and women can. It's not just the calories that this product (which makes it less attractive to women and the elderly with an overflow tasteless low carb, low calorie introductions).

It offers not only "associated" with a different audience than men. Now that is a great marketingTrick. Market for men, but I think what? In this way, losing more than 50% of the market potential. Not to do better, no matter how many "baby beer get" ads that they generate. With all the beer giant climbing, for a market share that is negligent, and has lost the ability, not on the market, women and the elderly.

This work has prompted me to explore the subject a bit 'more.
(Anheuser-Busch Q1 profit falls.) It seems that beer is not able to move ontraditionally male-oriented marketing campaigns. Sales of beer in general, in decline, while sales of wine have been rising. I could cite dozens of examples of new wine products for women and the elderly with their product package. The package has everything from cute and cuddly creatures of offers exotic and romantic.

The wine is really gone "niche" in their product, even wines that are available in pink packaging (Ugh.), but the increase in sales of wineshowed that the packaging works. We hope that the beer observed field.

I wrote about clever ways to market the wine for the women in my article "advertising" Women with packaging. "If you have a copy is in the" Best of the Diva "Part # 1 available
http://packaginguniversity.com/pkgustorefront.htm

Apart from the noise, which material or a bottle of some interesting new concepts in the packaging of beer must be done to finally start surface.

Ithis one particularly interesting from the standpoint of branding.
(New Belgium Brewing's summer is tastier and Figure-Friendly Beer: Go ahead and show a little 'more this season! Skinny Dip, New Belgium Brewing newest seasonal beer, throws his calories and carbohydrates while exercising full-bodied taste, which is the place you love a figure-friendly and very refreshing summer beer.)

Other new packaging includes Heineken barrel is possible for the refrigerator, which givesPeople beer at home. But seriously, as much as I love beer, I'm not going to buy a barrel, except for a special occasion.

Move Over Coos ... (Coors Light "cold in hand" innovation, the Cold Wrap Bottle, is a fusion of Rocket Science "and" Rocky Mountain cold refreshment. Cold Wrap Each bottle is labeled 360 degrees Outlast (R), the Beer cooling technology helping to keep more heat from the hand of an alcoholic beer. Outlast (R) Thermocules (TM), the sameHigh-tech insulator developed for space travel, actually reflects the heat of the hand, so that the refreshments cold) last longer in the bottle.
Beer is not warmer. Well, this is innovation.

I'm sure there are more new and interesting features that I do not know. I've run across several fruit-related beer and I can really inspire the Samuel Adams Chocolate Bock, mmm chocolate. For beer, but most better with the two major demographic audience with the networkElders of the product (packaging and women) when they expected future profits and not losses.

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